Email marketing services has gotten a bad name in the past few years. Mainly because individuals use it to SPAM people without regard to whom they are or what they might be interested in. Despite the bad name, email marketing does have a positive place in your website marketing efforts. We can help you take advantage of this powerful and cost effective medium while still staying complaint with the US CAN-SPAM Act.

One of the most effective and popular marketing strategies has always been email marketing. Our email marketing services are carefully devised to help build you and your name in your field.

Email Marketing Strategies for the Small Business Owner

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Email campaigns, when done in the right manner, are proven to increase revenue, online presence and brand awareness – and it can make the phone ring!

The key is to create the right email in the right template that would catch your consumers’ attention. Although this may sound simple, devising the following (the basics) require more than just writing a message:

  • Segmenting message body
  • Personalizing content
  • Crafting subject lines
  • Timing
  • Optimizing template for mobile and other platforms
  • Writing engaging messages

There are also different strategies that specifically target different customers. We’re more than happy to cater your email campaign needs and help build a quality list of customers that you can engage.

Email Marketing Services to Reach New or Existing Customers

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Email marketing can be a very effective tool to communicate with your existing customer base. In fact, if you already produce a newsletter for your customers today, our email marketing services will prove to be a money saver, since you won't have to pay for postage or printing costs. We can create a custom template to use for each newsletter that will make it very easy to create and get ready for your email campaign. We can even use your existing printed newsletter as a template so that you can keep a consistent image on and off-line.

Customer acquisition might be one of the primary goals of most email marketing campaigns. Our strategies however, not only help you gain new leads but would also help you encourage additional and/or repeat sales from existing customers. This particular offer would not only mean increased revenue but also larger savings from advertising costs. And we’ve all heard the saying that it’s cheaper to keep a customer than to get a new one.

Create custom campaigns

  • You tell us your goals and we will work with you to develop specific email marketing campaigns. Some campaigns might be recurring, some might be one time. We will make sure that each email sent complies 100% with the US CAN-SPAM Act.

Send and manage campaigns

  • We will set everything up and schedule the delivery of your campaign to the perfect time. Once it has been completed we will continue to monitor for opt-out requests and undeliverable addresses so that your list can be as clean as possible.

Help to create leads from your website

  • Once a customer makes it to your website, you want to make sure you can capture their interest in your product or service. We can help design lead generation opportunities right from your own site. We will create the forms, gather the information, and ensure that the customer is “opting in” to your communications. We will also give them the option to opt-out and keep you compliant with the US CAN-SPAM Act.

Monitor Performance

  • Knowing which leads from which sources turn in to customers is important information to know. This will allow you to spend your advertising dollars in a smart way

We Can Build Your Email Marketing List

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We understand that running a business takes a lot of time, not to mention money; and we carefully develop an email campaign strategy to specifically address the needs of your business, your clientele and your industry. Through a careful process and excellent implementation on your website we will help you build your email marketing list in no time!

We are capable of creating a flexible yet result-oriented campaign that specifically addresses your needs for customer acquisition, customer retention, lead generation, and branding among the many competitors in your market.

Call us today to find out how our email marketing services can help you build your email marketing list and improve your sales.